HVAC IS LIFE Live Q&A
Live Q&As.
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Watch live with Willie and Mark. Read the recap. Get the takeaways. Every episode is an SEO-indexed page so the answers actually find the next tech who needs them.
Recent Q&As
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July 23, 2026
How to Sell Your HVAC Business - And What It's Actually Worth with James Gorzynski
Certified Exit Planning Advisor James Gorzynski on what an HVAC business is really worth, SDE multiples, clean books, the 345 method, private equity, license transfer, and what kills deals.
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July 9, 2026
All-Electric HVAC, Reddit Leads & AI Search with Derek Aarstad of DNA Heating and Cooling
Derek Aarstad of DNA Heating and Cooling on getting 3-4 clients a month from Reddit, showing up in AI search, going all-electric, combustion analysis, and building a boutique HVAC shop that lasts.
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June 25, 2026
Sales Training, The Threading Effect & Buyer Psychology with Matthew Maleske of CTM
CTM founder Matthew Maleske breaks down HVAC sales coaching - the washer-dryer buyer test, the threading effect, rapport building, and what every contractor should do today.
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June 11, 2026
The Godfather of IAQ - John Ellis on UV Lights, Dustfree, Maintenance Calls & Mentorship
IAQ legend John Ellis of Dynamic Air Consulting joins Willie and Mark to walk through the complete service call and maintenance call life cycle, the real science behind UV lights, how to price maintenance agreements profitably, the Dustfree DF-16, and the torchbearer philosophy from a 45-year career.
May 28, 2026
27 Years in HVAC, Running a NJ Shop & Building a Business That Lasts with Robert Hoerter
Robert Hoerter of DB Heating and Cooling in Waldwick, NJ brings 27 years of experience to a two-hour conversation on R32 vs 454B, suction filter dryers on every install, attic safety, duct cleaning, the $49 tuneup trap, OEM parts prices, equipment leasing, Manual J on every install, and boots-on-the-ground growth.
May 14, 2026
Zone Dampers, Flat Rate Pricing & Getting Leads as a Solo Operator
No guest this week - just Willie and Mark going deep on what the community brought to the chat. Zone system dampers, pricing confidence, refrigerant band-aids, Google reviews, and a real conversation about what it takes to hold your price when a client pushes back.
April 30, 2026
HVAC Price Fixing Lawsuit Deep Dive + Proven Business Strategies for Contractors
21-year HVAC veteran Michael James Johnson breaks down the price fixing lawsuit against Trane and Carrier, the 454B refrigerant crisis, monthly pricing strategy, and the boots-on-the-ground marketing that beats private equity.
April 15, 2026
Networking, Maintenance Contracts & Financing Strategies with Joel Verley
Joel Verley of Triangle Trade Pros in Raleigh joins Willie and Mark to cover networking-first growth, multi-trade licensing strategy, the free maintenance plan model, Profit First banking, and every financing option available to HVAC contractors today.
April 7, 2026
High Performance Contracting & Data-Driven HVAC with Anthony Woo - NCI Contractor of the Year
Anthony Woo of Quebec, Canada - the 2024 NCI Contractor of the Year - joins Willie, Mark, and HVAC IS LIFE moderator Michael James Plezia to cover high performance contracting, data-driven diagnostics, hiring and training green technicians, building SOPs for rapid growth, cold climate heat pumps performing at minus 40, and the mindset it takes to go from employee to owner at breakneck speed.
March 26, 2026
Processes, Procedures & the Private Equity Problem with Jason Bowman
22-year Houston HVAC veteran Jason Bowman joins Willie and Mark to talk through what it actually means to set your own service standards, why private equity changes the technician experience, how to build real rapport with homeowners, and the hard truth about going from employee to business owner.
March 12, 2026
UV Lights, Ductwork Design, Van Financing & Local SEO Deep Dive
No guest this week - Willie and Mark work through a loaded community chat on UV lights, proper ductwork, van financing, vacuum setup, load calcs, pitching options, and a live local SEO breakdown for HVAC contractors.
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Business LIFE - grow the company
Sales, marketing, hiring, pricing, and ops playbooks straight from contractors who've done it.
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Tech LIFE - sharpen your craft
Diagnostics, IAQ, controls, refrigeration, and field-tested troubleshooting guides.
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Personal LIFE - life off the truck
Money, family, health, and mindset content for the human behind the trade.
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