June 25, 2026 · Live Q&A 1h 26m
Sales Training, The Threading Effect & Buyer Psychology with Matthew Maleske of CTM
CTM founder Matthew Maleske breaks down HVAC sales coaching - the washer-dryer buyer test, the threading effect, rapport building, and what every contractor should do today.
Episode Summary
CTM founder Matthew Maleske breaks down HVAC sales coaching - the washer-dryer buyer test, the threading effect, rapport building, and what every contractor should do today.
Subscribe for more
Never miss a live Q&A.
HVAC IS LIFE airs every other Thursday. Hit subscribe on YouTube and join the email list for episode alerts and show notes.
Email alerts
Get the next episode in your inbox.
Related Episodes
More Q&As from the crew.
September 3, 2026
Own Your Own HVAC Warranty Company: How Reinsurance Really Works
Tim Byrd of Warranty-RE explains how HVAC contractors can own their own warranty and reinsurance company - stop paying third parties, keep the reserves, cut taxes, and clear contingent liability before a sale.
August 6, 2026
HVAC IS LIFE Is Now a Free Platform for Contractors & Techs: Vetted Directory, Job Board & Training
Mark and Willie unveil the new hvacislife.com: a vetted contractor directory, a free job board with no recruiters, and a training library - plus airflow before charge, load calcs, and lead gen that actually works.
July 23, 2026
How to Sell Your HVAC Business - And What It's Actually Worth with James Gorzynski
Certified Exit Planning Advisor James Gorzynski on what an HVAC business is really worth, SDE multiples, clean books, the 345 method, private equity, license transfer, and what kills deals.
July 9, 2026
All-Electric HVAC, Reddit Leads & AI Search with Derek Aarstad of DNA Heating and Cooling
Derek Aarstad of DNA Heating and Cooling on getting 3-4 clients a month from Reddit, showing up in AI search, going all-electric, combustion analysis, and building a boutique HVAC shop that lasts.
Take it further
Bring this conversation into the community and the education library.