HVAC IS LIFE
A community built for HVAC techs, managers, and owners who want to sharpen their craft, run better businesses, and grow real careers.
For the techs, managers, and owners who take this trade seriously.
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Never miss another live.
Drop your email and we'll send a heads-up the day of each live Q&A — so you can show up, ask your question, and get an answer in real time.
The Cover Story
This Week’s Q&A
June 11, 2026 · Live Q&A
The Godfather of IAQ — John Ellis on UV Lights, Dustfree, Maintenance Calls & Mentorship
IAQ legend John Ellis of Dynamic Air Consulting joins Willie and Mark to walk through the complete service call and maintenance call life cycle, the real science behind UV lights, how to price maintenance agreements profitably, the Dustfree DF-16, and the torchbearer philosophy from a 45-year career.
May 14, 2026
Zone Dampers, Flat Rate Pricing & Getting Leads as a Solo Operator
No guest this week — just Willie and Mark going deep on what the community brought to the chat. Zone system dampers, pricing confidence, refrigerant band-aids, Google reviews, and a real conversation about what it takes to hold your price when a client pushes back.
Read & watch
April 30, 2026
HVAC Price Fixing Lawsuit Deep Dive + Proven Business Strategies for Contractors
21-year HVAC veteran Michael James Johnson breaks down the price fixing lawsuit against Trane and Carrier, the 454B refrigerant crisis, monthly pricing strategy, and the boots-on-the-ground marketing that beats private equity.
Read & watch
April 15, 2026
Networking, Maintenance Contracts & Financing Strategies with Joel Verley
Joel Verley of Triangle Trade Pros in Raleigh joins Willie and Mark to cover networking-first growth, multi-trade licensing strategy, the free maintenance plan model, Profit First banking, and every financing option available to HVAC contractors today.
Read & watchThree Pillars
Why the trade
is here.
Everything HVAC IS LIFE does flows from three commitments. Read them, hold us to them.
Education & Teaching
Real technical breakdowns from veterans who've earned the right to teach. No theory-only content.
ExploreLive Q&As
Twice a month with Willie and Mark. Watch live, submit questions, walk away sharper.
ExploreCareer Growth
A vetted network of pros and employers. Built for people who take the trade seriously.
ExploreThe Live Show
Have a question
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Willie and Mark answer real questions from real techs, twice a month. Submit yours and watch it get broken down on air.
The Community
This site exists because of
the HVAC IS LIFE group.
The Facebook group is where it all started — thousands of techs helping techs, sharing war stories, and keeping each other sharp. If you are not in the group yet, that is where the real conversation happens.
Now Hiring
The Industry
Job Board.
Top-tier talent meets top-tier employers. No recruiters. No spam. Direct connections built for the trade.
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