HVAC IS LIFE
A community built for HVAC techs, managers, and owners who want to sharpen their craft, run better businesses, and grow real careers.
For the techs, managers, and owners who take this trade seriously.
About HVAC IS LIFE
A Professional Community and Educational Resource for HVAC Technicians, Service Managers, and Business Owners
HVAC IS LIFE was founded by Willie Ward, owner of GOAT Heating & Cooling in Charlotte, NC. It is a professional community and educational resource for HVAC technicians, service managers, and shop owners across the United States. The platform features live Q&A sessions hosted twice monthly by Willie Ward and Mark Cantrell, a library of written episode recaps with timestamped breakdowns, and educational articles across business, technical, and personal development topics.
Not in the trade?
Homeowners: find a hand-checked HVAC company near you
No sign-in needed. Every company is vetted for a 4.0+ Google rating and 20+ reviews.
Live Reminders
Live Q&A Reminders for HVAC Professionals
Drop your email and we'll send a heads-up the day of each live Q&A - so you can show up, ask your question, and get an answer in real time.
The Cover Story
Live Q&A with Willie Ward and Mark Cantrell
July 23, 2026 · Live Q&A
How to Sell Your HVAC Business - And What It's Actually Worth with James Gorzynski
Certified Exit Planning Advisor James Gorzynski on what an HVAC business is really worth, SDE multiples, clean books, the 345 method, private equity, license transfer, and what kills deals.
July 9, 2026
All-Electric HVAC, Reddit Leads & AI Search with Derek Aarstad of DNA Heating and Cooling
Derek Aarstad of DNA Heating and Cooling on getting 3-4 clients a month from Reddit, showing up in AI search, going all-electric, combustion analysis, and building a boutique HVAC shop that lasts.
Read & watch
June 25, 2026
Sales Training, The Threading Effect & Buyer Psychology with Matthew Maleske of CTM
CTM founder Matthew Maleske breaks down HVAC sales coaching - the washer-dryer buyer test, the threading effect, rapport building, and what every contractor should do today.
Read & watch
June 11, 2026
The Godfather of IAQ - John Ellis on UV Lights, Dustfree, Maintenance Calls & Mentorship
IAQ legend John Ellis of Dynamic Air Consulting joins Willie and Mark to walk through the complete service call and maintenance call life cycle, the real science behind UV lights, how to price maintenance agreements profitably, the Dustfree DF-16, and the torchbearer philosophy from a 45-year career.
Read & watchThree Pillars
HVAC Education, Live Q&As, and Career Growth
Everything HVAC IS LIFE does flows from three commitments. Read them, hold us to them.
Education & Teaching
Real technical breakdowns from veterans who've earned the right to teach. No theory-only content.
ExploreLive Q&As
Twice a month with Willie and Mark. Watch live, submit questions, walk away sharper.
ExploreCareer Growth
A vetted network of pros and employers. Built for people who take the trade seriously.
ExploreThe Live Show
Submit a Question for the Next Live HVAC Q&A
Willie and Mark answer real questions from real techs, twice a month. Submit yours and watch it get broken down on air.
The Community
HVAC Community Built for the Trade
The Facebook group is where it all started - thousands of techs helping techs, sharing war stories, and keeping each other sharp. If you are not in the group yet, that is where the real conversation happens.
Now Hiring
HVAC Jobs &
Career Growth
Top-tier talent meets top-tier employers. No recruiters. No spam. Direct connections built for the trade.
Stay In The Loop
HVAC Newsletter for Techs, Managers, and Owners
Get the next live Q&A on your calendar and the only HVAC newsletter actually worth reading.
Elite Partners
