Mark Cantrell
Co-Host, HVAC IS LIFE Live Q&A · Owner, Upward Bound Media · Local SEO for HVAC Contractors
Mark Cantrell is a residential and light commercial HVAC pro turned digital marketer, and co-host of the weekly HVAC IS LIFE Live Q&A alongside Willie Ward. He owns Upward Bound Media, an agency that helps HVAC contractors dominate the Google Map Pack, rank their Google Business Profile in the top three of local search, and turn their websites into a real, measurable lead pipeline instead of a brochure. On the Live Q&A he leads the local SEO, marketing, sales, and business-of-HVAC segments - covering Google Business Profile optimization, LSAs, review strategy, pricing confidence, financing, maintenance agreement models, and buyer psychology - while Willie leads the technical breakdowns. Together they interview guests ranging from NCI Contractor of the Year Anthony Woo to IAQ legend John Ellis, and answer live community questions from HVAC pros nationwide every week.